What is Social Media Calendar and what is used for

Posted on June 2, 2022

Marketing Social Media

The social media calendar is used within the content marketing strategy of the brand, it is a planning tool that allows you to anticipate the content that you will publish in a channel or digital environment. You can find this feature in apps or CMS tools that allow you to schedule your posts and coordinate all your social media in one place.

Why use social media calendar?

You save time by being organized

It allows you to plan ahead, this will help your team to be informed about the tasks to be done, therefore, you avoid having to do multiple tasks at once. In addition, you will be able to write down your creative ideas so you don't forget any of them.

A calendar will keep you from having to search for generic inspirational quotes in hopes of finding what to post.

Publish constantly

Since you've scheduled your posts in advance, you'll be able to be consistent in posting, whether it's a big news week or your most important campaign.

Remember that quality is more important than quantity of posts. Nowadays platforms like Instagram reward you for posting every week, even if it's just once a week.

You make fewer typos and reduce the risk of making serious mistakes

Plan your publications ahead of time, in order to integrate an error-proof mechanism into your work. It is advisable to create them in advance so you can edit the copy, check the facts of your information and even review the content with collaborators to make sure it is correct.

Be more ambitious with your social strategies

The most fundamental brands in social media tend to run multiple campaigns at the same time, whether long, medium or short term, paid or organic. For this, they have a workflow a month or more in advance that allows them to generate all the materials required for each of these campaigns.

Do not miss relevant moments

It allows you to strategically observe global moments that are important to your brand's audience. You get the creative and logistical capacity to cover and interact with different topics without running out of time or ideas.

You can make higher quality content

Production values have skyrocketed in recent years. It's not unusual to see a single social media post have a whole team of creatives behind it: marketers, copywriters, designers, audio/video editors and photographers.

Although mega productions continue to dominate the market, quality is no longer just about the technical aspects of the content, it is also about the content itself and its ability to connect with the target audience.

Follow up on what works and improve it

Everything you plan and carry out has the potential to be improved. Each of your content should have a defined objective, this will help you determine if the content achieved what you wanted it to or not. Your analytics have a lot of valuable information for your business, you can schedule different test content to help you measure which strategies connect better with your target audience.

What tools to use to create your social media calendar?

  • Excel

  • Google Drive.

  • Trello.

  • Hootsuite.

  • Gila CMS.

How to create a social media calendar?

  1. Study your audience and choose the social media platforms they frequent most. You will be able to better understand your audience by interacting with them on social media, these platforms have tools available that will help you gather important information about your audience demographics such as: average age, gender or interests.

  2. Start with a calendar template, this is a good shortcut if you are just starting out, focus on sourcing and scheduling your posts. The template will allow you to visualize and plan your content weekly, monthly or quarterly.

  3. Decide what content to publish, so you can perform an analysis of your competition to get keywords and topics that are working for them or connecting deeply with the audience.

  4. Decide the frequency of your posts, always take your audience into account and make sure you don't bombard them with irrelevant posts:

  • Facebook: 3 to 10 times a week.

  • Twitter: at least 5 times a day.

  • LinkedIn: 2 to 5 times a week.     

  • Pinterest: at least 5 to 10 times per day.

Why make your social media calendar in Gila CMS?

In Gila Cms you will be able to centralize your posts and better organize your team by adding all the social media platforms you use, as well as choose a title, description, hashtags and assign them a publication date.

Some of the most important benefits are:

  • You save time
  • Quality control
  • More ambitious campaigns
  • Constancy

See how it works

You will get all those benefits and the best thing is that you can get started for free and even create your website or Blog posts. You can register for free.

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