SEO - Description of each point

Posted on August 15, 2022

Here we are going to show you the errors that the GILA CMS SEO tool shows you to improve your posts, so you will achieve better positioning and will help you to have greater reach, try not to omit any, since they are all important to improve your blogs.

Meta description is empty

The meta description is important, since it is part of the information that the audience will see at first sight when searching, and that your page is one of the ones they find. So it is essential not only that you write one, but also that it is good and meets certain parameters, that's why we recommend our blog of Why is a good meta description important?

The focus key phrase are empty

The focus key phrase refers to the keywords that we are going to add, either in the title, in the post or in the meta description.

These are important, since they give us a brief idea about the information of the article or a website, and also give the audience more parameters to perform a more accurate search.

Doing a study or dedicating time to the search for the right keywords can be the difference between your site or article appearing in the first places, or going unnoticed among the sea of content that exists on the Internet.

Content is empty

Here it is quite obvious why we should fill the article with information, since it will be what our audience will read, and Google will analyze the site and if the information is vague, unreliable, or lacks structure we could be penalized.

So we recommend the following.

Always provide reliable information
Relevant content for your audience
Be direct
No spelling mistakes
Do not exaggerate with our words

There is no thumbnail image

An image always complements a text in a good way, images also have the power to attract traffic to our site, always respecting the title or information of the site.

Putting an image that has nothing to do with the title and content of the site, could be quite bad. Since you are misleading your site visitors, and your bounce rate could skyrocket and hurt your Google ranking.

That's why you should always add images according to the topic you are writing about and that generate a link to the title and content of your site. This helps the user experience and will give more value to your site.

Article has less that 200 words

It is not easy to determine the right number of words to rank better in Google, as it depends a lot on the sector or topic you choose, but we will give you some general tips that you can apply here or in any other text.

The text must have at least 200 words, this guarantees that Google robots will be able to analyze and catalog it better.
An article with more than 700 words will be even better, this will facilitate the understanding of Google bots, so you can climb more positions in the search engine.
Your texts should always have headings (H1, H2 and H3) to give it a better structure, it helps especially to read better and facilitates the understanding of the search engine bots.
The fact of writing 700 words does not guarantee a better position, quality content is what puts you in the first places.

Following this series of steps will help you improve your blog's SEO and give you more reach.

Avoid these characters in the tittle

Making use of the characters that were recently pointed out to us could harm your SEO and prevent you from ranking higher in the search engine.

The tittle is too long

SEO people tell us that titles should contain between 50 and 60 characters, this would mean that Google would be able to display your full title and not be cut off on mobile devices.

You must take into account your audience when choosing your titles, as there will be times when readers will not know what to look for and we can help that person find what they are looking for with our title.

A more specific title can better attract your audience.

On the other hand, being too cautious or too vague in our titles will put us on par with renowned sites and that is where it could affect us and our blog will compete directly with more popular pages and we will hardly be able to overcome them.

Consider adding link that provide more information to the reader

The use of internal or external links goes hand in hand with an SEO strategy, since it adds more value to the user experience and Google rewards this by putting us in the first places if they are implemented in a good way.

That is why we recommend that you do not omit the use of internal and external links when editing and publishing your website.

Consider adding links that provide more information to the reader

The use of internal or external links goes hand in hand with a SEO strategy, since it adds more value to the user experience and Google rewards this by putting us in the first places if they are implemented in a good way.