As many of us suspected online sales increased after the pandemic started but did you know they increased 81% from 2019 to 2020? According to the Mexican Online Sales Association during 2020: 316k million Mexican pesos were sold in products and services.
This allowed them to observe some market trends we will be presenting you:
Search articles that aren't in the physical store
Because of the shortage of some products in physical stores and the rules that were imposed to shop them, clients started to buy these products online.
More people over 45 start shopping online
We started seeing elder adults(without socioeconomic status discrimination) find convinience and facility in ordering their products online.
The relevance of influencers and digital publicity continues
The buyer checks out 5 sources in average before making a purchase:
Google, Influencer video reviews, friends and family recommendations and social media.
New market niches get positioned
Some market niches augmented their demand specifically through ecommerce channels:
Beauty and personal care
So that your business can take advantage of this ecommerce “boom” you have to always have the buyer as center of every decision in your marketing and publicity strategy as well as maintaining yourself informed about the trends of digital marketing.