The importance of website statistics

One of the most important tools we have to improve the ongoing marketing strategies are the statistics. Our website's statistics will help us know how our website works in detail. In addition, we'll be able to comprehend how our users behave on our website and find points to improve it.

Some relevant data that you'll be able to obtain is:

• Amount of the website's visitors

• Amount of page views

• Amount of pages viewed per visit

• Average time they spend on the website

• Visits location

• Visits origin 

• Content seen per visit

• Main entrance and exit pages on the website

• Most and least seen pages 

The most relevant values that we can obtain are: the bounce rate and the conversion objectives. 

The bounce rate refers to the visits number that arrive to the website and abandon it instantly because they likely made a mistake. This will help identify if some confusing element exists that can bring us traffic with no value. 

In the strategic planning of the website, we must establish the final website objectives that we have to monitor after the website's launch. For example: subscriptions, sales, budgets, brand recognition, etc.

Google Analytics

Google Analytics is one of the best and most used website analysis tools that exist because it has a great quantity of free options that can guide you to make improvements on your website. The ideal is to plan first what data we need to measure on our website. It's not recommended to measure everything because we can get overwhelmed by the quantity and type of data that Google will show us if we don't configure it.

 Analytics will allow you to:

• Know your users

• Explore their behaviors 

• Measure their interactions 

You'll find out which country visits you more frequently, which devices do your visitors use to connect themselves, the language, amongst other data. In addition, you'll be able to know your users interests and affinities. This data will be able to be used to create PERSONAS that can help you narrow your publicity campaigns and make improvements/ modifications to your products/ services. 

You'll also be able to find information on how and when they navigate your website in detail, including the contents they see, how much time they spend on your website, the number of pages they visit and at which point they abandon your website.

A key point that we have to dedicate special attention to is the measuring of interactions on the website.

The lack of and the excess of interactions in the same point of the page can make us notice excessive loading time in the website pages, system failures or confusing interaction. 

Google Analytics it's not the only platform that can help measure the website data. You can also obtain the through tools like:

• Awstats

• Woopra

• Clicky

• user testing

Try to understand the visitors/ users of our website, but thanks to data analysis tools, we can narrow the analysis and in consequence everything can be easier.