Social media advertising what is it, advantages and benefits

Posted on July 21, 2022

Social Media Marketing

When planning a digital marketing strategy, advertising on social networks will become our best ally when it comes to boosting our business or company.

Nowadays, applying this advertising method has become the most popular way to give more reach to our services, since it adapts to all types of budgets and all kinds of needs.

If you have in mind to start implementing this method do not miss the following information that we are about to tell you.

What is social media advertising?

Social media advertising, or social ads, is simply presenting paid advertisements, mostly funded by brands, to social media users. Such advertising can be found in two ways, mainly, one way is to find it mixed in the content in the form of display or can also be found in banner format.

With the latest updates to the RRSS (Social Networks) derived from changes in the algorithm, planning a paid advertising strategy is something that all companies should consider. Now you may ask yourself, why? You see, reaching your audience organically is becoming a more and more difficult challenge to overcome, as there is a sea of content out there, whether bad or good, it is a slow process and it might not work, this is why social ads are a good way to push your brand to your target audience.

Advantages of advertising on social networks

This type of advertising, far from being a disadvantage, is a very good way to begin to give position and recognition to our company and calm that it is not necessary to spend so much to get good results, here are some advantages:

  • Reach new markets. Social networks offer us the advantage of disseminating our content on a large scale; let's not forget that millions of people use them daily. Social ads will help us to broaden our horizons.



  • Segment our audience. Today's platforms offer us a wide range of options to better define the habits, behaviors and interests of our audience. There are no limits to reach our ideal customers!

  • Lots of formats. It is not only about text and images, now this has evolved, videos, forms or interactive content, you decide the way in which you reach your audience, in short your creativity and advertising on social networks can be the key to the success of your company.

  •  Budget control. You don't have to spend thousands of dollars to start advertising, with just a few dollars a day you can get started. This is helpful for small and medium-sized businesses. But they can also offer more options and potential reach for laer rgcompanies with bigger budgets.  

Benefits of social media advertising

We generate quality traffic, since our advertising campaign will be well segmented, users who enter our site or reach our brand, are people with common interests, this is more beneficial, as they are people related to us and with great interest in our services.

We can promote the memory of our brand by impacting with quality content, even if we do not make direct conversions, with a well optimized campaign we will help our potential customers to remember our products or company and this will increase our chances to get our services.

Social networks today offer us detailed analytical information, at our fingertips will be the detailed data of what is happening with our ads, which is having so much success and on the fly to make decisions as our advertising campaign progresses.

Tips for advertising on social networks

Test, test and test again. When advertising you will realize that you can configure different aspects, don't get tired of exploiting multiple options with A/B testing.

Adapt to different devices. The vast majority of users access platforms through mobile devices, it is of utmost importance to design our ads for this format.

Not limiting ourselves to the ad. This mistake is more common than it seems, since we focus on the ad, but what happens if I click on it? Ideally, it should redirect us to a landing page where we will talk in detail about a certain product or service.

Be creative with social networks. Here it gives us the opportunity to innovate and implement fresh and new ideas to address our audience, always doing the same is a bad idea, original content is the key.

Having said all this, this way of making ourselves known is becoming safer, more effective and the platforms continue to evolve to offer us the best tools and the best data analysis so that our campaign is successful and we reach our target audience. By investing only what is necessary, we can start to give our business a boost so that it has a better reach and we are more recognized.

What are you waiting for to start with social media advertising?




When planning a digital marketing strategy, advertising on social networks will become our best ally when it comes to boosting our business or company.

Nowadays, applying this advertising method has become the most popular way to give more reach to our services, since it adapts to all types of budgets and all kinds of needs. If you have in mind to start implementing this method, do not miss the following information that we are about to tell you.

What is social media advertising?

Social media advertising, or social ads, is simply presenting paid advertisements to social media users. Such advertising can be found in two ways. One way is to find it mixed in the content in the form of display, the other way is to be found in banner format.

With the latest updates to the RRSS (Social Networks) derived from changes in the algorithm, planning a paid advertising strategy is something that all companies should consider. Now you may ask yourself why? You see, reaching your audience organically is becoming a more and more difficult challenge to overcome, as there is a sea of content out there. Whether bad or good, it is a slow process, and it might not work, this is why social ads are a good way to push your brand to your target audience.

Benefits of social media advertising

They generate quality traffic, since our advertising campaign will be well segmented, users who enter our site or reach our brand, are people with common interests. This is more beneficial, as they are people related to us and with great interest in our services.

We can promote the memory of our brand by impacting with quality content. Even if we do not make direct conversions, with a well optimized campaign, we will help our potential customers to remember our products or company and this will increase our chances to get our services.

Social networks today offer us detailed analytical information, at our fingertips will be the detailed data of what is happening with our ads, which is having so much success and on the fly to make decisions as our advertising campaign progresses.

Tips for advertising on social networks 

Test, test and test again. When advertising you will realize that you can configure different aspects, don't get tired of exploiting multiple options with A/B testing. 

Adapt to different devices. The vast majority of users access platforms through mobile devices, it is of utmost importance to design our ads for this format.  

Not limiting ourselves to the ad. This mistake is more common than it seems, since we focus on the ad, but what happens if I click on it? Ideally, it should redirect us to a landing page where we will talk in detail about a certain product or service.